The Challenge

Hi-Tech Precious Metals Refinery needed a long-lasting, practical promotional item that would stay front and center in their customers’ workspaces year-round — while subtly reinforcing their expertise and brand authority in the precious metals industry.

The Creative Solution

Starting in 2019, RGWOW designed and printed a series of branded wall calendars that served not just as date trackers, but as valuable reference tools for jewelers and metals professionals.

Each edition evolved with the needs of Hi-Tech’s clients:

2019–2021: Focused on functionality — featuring national holidays, industry reminders, and diamond size reference charts with clear-cut measurements by shape and weight. The layout emphasized space for daily notes while reinforcing Hi-Tech’s digital tools and brand message.

2022–2026: Expanded the calendar’s value by transforming it into a visual reference guide for bullion coins, precious metal bars, and weight conversions. Included high-quality imagery of gold, silver, platinum, and palladium coins Added QR codes to digital resources Showcased Hi-Tech’s modern service model (apps, digital tracking, etc.) alongside their traditional refining excellence

Each calendar became a trusted desktop companion, elevating Hi-Tech’s visibility in offices and retail counters across the U.S.

Impact & Results

• Increased brand presence 365 days a year in client environments
• Continued reorders and design updates due to demand from jewelers and refiners
• Positioned Hi-Tech as an expert resource beyond refining — offering utility, education, and value in one printed piece

Design Insight
“A wall calendar isn’t just a giveaway — it’s a 365-day branding canvas. By fusing visual reference tools with clean, consistent design, we turned a simple format into a powerful customer touchpoint.”

The Challenge

As a newly established luxury transportation company in 2018, Black Swan Limousine Services needed a premium brand identity that reflected the high-end nature of their service — sleek, elegant, and professional — and one that could scale consistently across digital, print, and physical touchpoints.

The RGWOW Solution

From day one, RGWOW became the creative engine behind Black Swan’s brand development, delivering a cohesive, luxurious image across every channel and client interaction.

Our work included:

Brand Identity & Digital Presence Custom logo design that evokes elegance and motion Full website development to showcase services, booking, and brand tone Marketing & Print Collateral Business cards, brochures, and catalogues Flyers and direct-mail pieces for local marketing Branded notepads, sticky notes, and presentation folders Promotional Products & Branded Gear Custom pins, umbrellas, bags, coffee mugs, notepads, and license plates Drivers’ vests and office floor mats for a branded experience inside and out Signage & Environmental Graphics Exterior building signage and advertising flags Interior wall art to enhance the office atmosphere and reinforce brand presence Event & Trade Show Support Full booth setup for marketing expos and events Branded roll-up banners Custom table throws featuring logo and services

The Impact

• A luxury brand presence that stands out in a competitive market
• Unified visual identity across all platforms and materials
• High brand recall at trade shows, local marketing events, and online
• Long-term creative partnership built on trust, results, and style

Design Insight
“When a brand promises elegance, every visual detail matters — from the way the logo curves to the stitching on a driver’s vest. We designed Black Swan to feel polished at every glance.”

The Vision

In 2001, the Alhor Brothers approached RGWOW with a powerful idea: to bring the rich tradition of Mediterranean pastries to American audiences through an online platform — long before e-commerce was the norm in the food industry. They needed a bold launch — one that would capture the authenticity of their offerings and lay the groundwork for national reach.

Our Role

RGWOW was brought on board as a full creative partner — from brand inception to rollout. Our collaboration included:

Logo Design & Brand Identity: We crafted a visual identity that celebrated Mediterranean heritage while resonating with a modern American audience. E-Commerce Website Development: The launch of Afrah.com in 2001 served as the hardcore (central engine) of their business — enabling the nationwide sale of their pastries and establishing a digital footprint early in the game. Marketing & Community Outreach: We helped Afrah connect with multicultural communities across North Texas using a mix of targeted direct mail, print advertising, and online campaigns.

• Packaging & Print Collateral:
  From elegant pastry boxes to menus, flyers, and printed ads, we designed every touchpoint to reflect the brand’s quality and cultural richness.
• Uniforms, Signage & Interior Graphics:
  RGWOW extended the brand into the physical space — reinforcing identity through cohesive in-store visuals and customer-facing details.

The Evolution

In 2002, Afrah Pastries officially opened its doors in Richardson, TX, in partnership with the renowned Lebanese dessert brand Al Gondoline. Quickly, Afrah expanded beyond sweets — evolving into Afrah Mediterranean Cuisine, a full-service restaurant and one of the first of its kind in North Dallas. Over the years, Afrah became a magnet for Middle Eastern and Mediterranean communities, helping transform Richardson into a cultural and culinary hub.

The Legacy

Today, Afrah Mediterranean Cuisine is a household name in Dallas — known for its vibrant flavors, family atmosphere, and enduring brand. RGWOW is proud to have played a foundational role in building this legacy — proving how strategic design, cultural insight, and consistent branding can fuel long-term success.

Key Deliverables

• Logo & Brand Identity
• E-commerce Website (Afrah.com)
• Menus & Marketing Collateral
• Product Packaging
• Uniform Design
• Store Signage & Interior Graphics
• Community & Cultural Marketing

Impact Highlights

• Early online presence enabled nationwide pastry shipping
• Brand helped anchor the Middle Eastern business community in Richardson
• Design consistency fueled customer trust and brand recognition
• From a local bakery to one of Dallas’s most beloved Mediterranean restaurants